Do's and Do Not's of Direct Mail | ClientKeepersUSA

“We live in a digital world, why would I do direct mail marketing?”

January 14, 2019

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Do's and Do Not's

When Considering Direct Mail Marketing

We live in a digital world, why would I do direct mail marketing?”

Direct mail continues to be a powerful weapon in your business-building arsenal. Because digital is so prevalent, a keepable direct mail piece to your client’s door is the right personal touch. We make it easy for you in 3 easy steps.

1) Choose a product

2) Choose a frequency

3) Choose a delivery method

With our cost-effective approach to client keeping, you will see solid results. Best of all, we’ll handle all the work for you!

 

DO

1. ClientKeepersUSA 40/40/20 Rule.
The tried-and-true method of marketing is known as the 40/40/20 rule. There are three components to the success and ROI of your direct mail marketing:

1) 40% the quality of your mailing list

2) 40% how compelling and how keepable your content is

3) 20% everything else (design, the copy/text of the mailing, the images you’ve chosen, delivery date and method, etc.).

2. Give it Time. (Prospecting)
If you’re farming an area or geotargeting from data mining sources, you’ll want to give adequate time to assess your results. Marketing is about consistency over time to create an impression that makes them want to buy from YOU!

3. Make a Great Call to Action.

The last 20% is about content, timing and most of all, making your clients or prospects take the desired action: to call you. This could be a giveaway, a drawing or an opportunity of some kind you want them to act on.

 

DON'T

1. Let them see a mistake or typo!

We proof and re-proof before your product goes out the door! Nothing will get your piece of direct mail marketing thrown into the trash bin more quickly than a glaring typo, a noticeable formatting issue, or an overall poor quality of print. For the design element, odds are that unless you have an artistic background, you’ll be either using a pre-existing template from your printer or having it designed by a graphic designer.

2. Become an amateur graphic designer

We design all our products in-house and offer custom packages.

Concentrate on what you do best: helping people buy and sell real estate. Don’t worry about mocking up your own images if you’re not a professional... Let us do what we do best!

3. Forget to Follow Up

We can manage your list and keep it safe, accurate, and up-to-date. Whether you use an automated CRM or just your own spreadsheet, put a note in your calendar to follow up by phone or shoot them an email.

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KEEPMYCLIENT.COM

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