5 Helpful Tips for Direct Mail Marketing
Getting Back to Basics
By ClientKeepersUSA - June 13, 2023
Top of Mind Automated Client Marketing.
To speak with someone regarding your account or order call us directly at 303.460.1027 or contact us.
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To speak with someone regarding your account or order call us directly at 303.460.1027 or contact us.
Home | Automated Services | About | Contact | Instagram | Facebook
5 Helpful Tips for Direct Mail Marketing
Direct mail marketing should play an important role in your current marketing plan. It is often important to get back to the basics. Here are some essential rules that you should always keep in mind when marketing to your current clients, prospects, and professional referral sources.
1. Be Consistent. Studies show that on average it takes six to seven times for your message to make an impact on a client. Regular monthly or quarterly mailings to clients and prospects can increase repeat or referral business. You never know when someone is ready for your services, so keeping your contact information consistently visible is key.
2. Send Useful Information. Send postcards, brochures or magnets that provide practical and valuable information. For example, send Home Tips Magnets about baking substitutions or helpful ways to remove stains, or Landscape Tips Postcards for each respective season. Sending valuable information increases the likelihood that they will keep it around, in turn keeping your contact information around as well.
3. Offer an Incentive. Most people love discounts or free offers. Extend a free consultation or financial evaluation at no obligation. Offer a free Educational Brochure about a popular topic relating to your client. Offering a simple incentive will often increase your response rate.
4. Make It Memorable. Stand out from the crowd with what you choose to mail. Send a colorful eye-catching postcard that will grab their attention and make them want to read it. You can send an Inspirational Postcard with an uplifting quote, or a Humorous Postcard with a silly image and funny catch phrase. Getting them to read it is half the battle.
5. Don’t Forget to Prospect. While it is important to retain your current clients, it is also vital to prospect new clients and potential professional partners. Start prospecting niche markets for new clients. For example; first time homebuyers such as newlyweds or renters, the reverse mortgage community or credit challenged audience.
Keep in mind that professional partnerships have the potential to increase business for both sides.
There are many advertising choices out there, but no matter what avenue you choose, direct mail still has an impact in this day and age… tap into your market and watch your business grow!
Recommended Services-Visit Our Website For Details:
AutoKeeper Postcard Campaign: RecipeKeeper | Vegetarian RecipeKeeper | DIYKeeper
CustomKeepers: Custom Design Ideas - Work with our in house graphic designers to create a one of a kind design that will fit your exact needs.
© 2023 ClientKeepersUSA and its licensors. This article may be reproduced only in its entirety.
ClientKeepersUSA is a marketing company based in Denver Colorado that assists professionals in increasing their repeat and referral business as well as building professional referral sources and prospecting new clients. www.KeepMyClient.com
Direct mail marketing should play an important role in your current marketing plan. It is often important to get back to the basics. Here are some essential rules that you should always keep in mind when marketing to your current clients, prospects, and professional referral sources.
1. Be Consistent. Studies show that on average it takes six to seven times for your message to make an impact on a client. Regular monthly or quarterly mailings to clients and prospects can increase repeat or referral business. You never know when someone is ready for your services, so keeping your contact information consistently visible is key.
2. Send Useful Information. Send postcards, brochures or magnets that provide practical and valuable information. For example, send Home Tips Magnets about baking substitutions or helpful ways to remove stains, or Landscape Tips Postcards for each respective season. Sending valuable information increases the likelihood that they will keep it around, in turn keeping your contact information around as well.
3. Offer an Incentive. Most people love discounts or free offers. Extend a free consultation or financial evaluation at no obligation. Offer a free Educational Brochure about a popular topic relating to your client. Offering a simple incentive will often increase your response rate.
4. Make It Memorable. Stand out from the crowd with what you choose to mail. Send a colorful eye-catching postcard that will grab their attention and make them want to read it. You can send an Inspirational Postcard with an uplifting quote, or a Humorous Postcard with a silly image and funny catch phrase. Getting them to read it is half the battle.
5. Don’t Forget to Prospect. While it is important to retain your current clients, it is also vital to prospect new clients and potential professional partners. Start prospecting niche markets for new clients. For example; first time homebuyers such as newlyweds or renters, the reverse mortgage community or credit challenged audience.
Keep in mind that professional partnerships have the potential to increase business for both sides.
There are many advertising choices out there, but no matter what avenue you choose, direct mail still has an impact in this day and age… tap into your market and watch your business grow!
Recommended Services-Visit Our Website For Details:
AutoKeeper Postcard Campaign: RecipeKeeper | Vegetarian RecipeKeeper | DIYKeeper
CustomKeepers: Custom Design Ideas - Work with our in house graphic designers to create a one of a kind design that will fit your exact needs.
© 2023 ClientKeepersUSA and its licensors. This article may be reproduced only in its entirety.
ClientKeepersUSA is a marketing company based in Denver Colorado that assists professionals in increasing their repeat and referral business as well as building professional referral sources and prospecting new clients. www.KeepMyClient.com