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Don't Ignore Direct Mail Marketing! It Works!
5 Ways To Make Sure Your Direct Mail Campaigns Are a Hit!
The Direct Mail Association is now reporting a 5% response rate for direct mail, one of the highest rates ever reported by the agency. They are also reporting the median ROI is near 29%. Incredible in the digital age! Ready to invest in this effective marketing tool? Make sure you take all of the necessary steps to ensure your direct mailer stands out from the crowd.
In an article published by Forbes last week, 5 tips were shared to help your marketing piece get the attention it deserves. After all , you went through the work to determine a great list, great message, great timing…why not invest in a design that converts?
Their tips are:
1. Be quick. – 8 seconds is all you have to grab attention. It actually may be more like 3 seconds any more. Either way, be quick about your message. Remember, you just need them to take one small action (like visit your website) to see if they are interested.
Read the full article in Forbes by clicking: below. https://www.forbes.com/sites/forbesagencycouncil/2018/03/13/five-tips-to-grab-readers-attention-with-your-direct-mail-campaign/#31368bb34b18
AutoKeeper Postcard Campaign (Click Here to See Our 2019 PostCards!)
Sign up to automatically send your warm list AND your cold list postcards. RecipeKeepers or DIYKeepers Postcards are an excellent choice for your past clients.
Work with our in house graphic designers to create a one of a kind design that will fit your exact needs.