KeepMyClient.com - July 30, 2019
ClientKeepersUSA keeps you connected to your clients. To speak with someone regarding your account or order call us directly at 303-460-1027 or contact us here.
Do's and Dont's
When Considering Direct Mail Marketing
“We live in a digital world, why would I do direct mail marketing?”
Direct mail continues to be a powerful weapon in your business-building arsenal. Because digital is so prevalent, a keepable direct mail piece to your client’s door is the right personal touch. We make it easy for you in 3 easy steps.
1) Choose a product
2) Choose a frequency
3) Choose a delivery method
With our cost-effective approach to client keeping, you will see solid results. Best of all, we’ll handle all the work for you!
1. ClientKeepersUSA 40/40/20 Rule.
1) 40% the quality of your mailing list
2) 40% how compelling and how keepable your content is
3) 20% everything else (design, the copy/text of the mailing, the images you’ve chosen, delivery date and method, etc.).
2. Give it Time. (Prospecting)
3. Make a Great Call to Action.
The last 20% is about content, timing and most of all, making your clients or prospects take the desired action: to call you. This could be a giveaway, a drawing or an opportunity of some kind you want them to act on.
1. Let them see a mistake or typo!
We proof and re-proof before your product goes out the door! Nothing will get your piece of direct mail marketing thrown into the trash bin more quickly than a glaring typo, a noticeable formatting issue, or an overall poor quality of print. For the design element, odds are that unless you have an artistic background, you’ll be either using a pre-existing template from your printer or having it designed by a graphic designer.
2. Become an amateur graphic designer
We design all our products in-house and offer custom packages.
Concentrate on what you do best: helping people buy and sell real estate. Don’t worry about mocking up your own images if you’re not a professional... Let us do what we do best!
3. Forget to Follow Up
We can manage your list and keep it safe, accurate, and up-to-date. Whether you use an automated CRM or just your own spreadsheet, put a note in your calendar to follow up by phone or shoot them an email.